“Quality alone is not enough to make you successful in your workplace or to make your product sell or people desire you,” say Franziska Iseli and Christo Hall. “You need to be able to manage how you being perceived.” Iseli and Hall are the authors of Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact. They have written a … [Read more...]
Who Owns Social Media? Who Should?
Last month, The Creative Group (a recruiting firm) posted a discussion about social media and who should own it – marketing or public relations? The discussion pitted Jim Lin, VP of Digital Strategy for the public relations firm Ketchum, against Ted Rubin, a well known social marketing strategist. As you might expect, Lin argued that PR should own social media. Rubin made … [Read more...]