It's a good message. Toronto communications consultant Wojtek Drabrowski had a good article posted by Ragan Communications Tuesday: “Why ‘sticking to key messages’ is not always good.” He gave some solid reasons why, when talking with a reporter, adhering to your message points can actually harm communication. But he didn’t go far enough. Sometime in the past … [Read more...]
Not Brands or Logos but Relationships and Trust
Recently, I attended a talk on social media by Jay Baer, co-author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. He was the perfect speaker for the topic– slightly geeky, articulate, deep and with a dry sense of humor. What he said was this: Business (and any traditional organization) faces a new reality in the online world. … [Read more...]