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Communication & Strategy

Iseli and Hall’s “Perception”

September 22, 2016 By Glynn Young

Perception Iseli Hall

“Quality alone is not enough to make you successful in your workplace or to make your product sell or people desire you,” say Franziska Iseli and Christo Hall. “You need to be able to manage how you being perceived.” Iseli and Hall are the authors of Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact. They have written a … [Read more...]

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